Siem Reap Reimagined

Siem Reap is redefining luxury, proving that responsible tourism and authentic experiences can transform a city, uplifting both visitors and locals alike.

There’s a common thread of conversation in Siem Reap’s bars, restaurants, and hotels when you ask, “How’s business?” The answer is often, “a little slow still.” While tourism numbers have been steadily rising across Southeast Asia post-pandemic, Cambodia has been slower to see a full recovery. The country’s visitor numbers, while improving, are still lagging behind pre-pandemic figures by nearly 20%.

This slower pace comes despite the recent unveiling of the new Siem Reap-Angkor International Airport. Funded by China and located about an hour from the city (a considerable increase from the 10-minute journey from the old airport), it was built to accommodate the anticipated surge in long-haul international arrivals. However, direct flights, especially from places like the UK, remain elusive for now.

What makes Siem Reap even more compelling in this period of recovery is the strong sense of community that’s driving the local economy forward. Behind this push are local hoteliers, General Managers, and tour providers who are committed to ensuring the city’s growth is both sustainable and beneficial to Cambodians. These visionaries are focused on building a robust infrastructure that not only enhances the visitor experience but also supports local workers with better-paid jobs and increased security. Their efforts are helping to re-establish Siem Reap as a destination where culture, history, and responsible tourism coexist, offering travellers an authentic and meaningful experience while uplifting the community.

This dynamic atmosphere makes it an exciting time to visit Siem Reap, where you can witness firsthand the city’s revitalisation and feel the collective energy of a community dedicated to shaping a brighter future.

One of the people leading the charge is the enigmatic Managing Director of the multi-award-winning Jaya House Riverside Park, Christian de Boer. Under de Boer’s leadership, Jaya House has cultivated a reputation for responsible luxury, positioning itself as a steward of sustainable travel in Cambodia. His initiatives extend well beyond eco-friendly practices; the hotel actively supports local causes, from the ‘Refill Not Landfill’ campaign to combat plastic waste, to community projects with NGOs like the Green Gecko Center for Street Children. De Boer’s vision is clear: to leave a positive footprint, encouraging guests to support projects that impact local lives.

Amid a shifting tourism landscape in Southeast Asia, Jaya House stands out for its dedication to quality and social impact. “As travel rebounds, we’re increasingly aware of our role in minimising tourism’s ecological footprint,” says de Boer. “Our recognition as Cambodia’s top hotel for six years is a privilege, but our mission to support local welfare and sustainable practices is our driving force.”

Guests are invited to join these efforts by donating educational books for local children or contributing directly to the hotel’s NGO partnerships. Jaya House’s approach to sustainability is grounded in tangible actions, reminding visitors that luxury and responsibility can—and should—coexist.

Stepping into Jaya House you’ll see plenty of natural materials combined to deliver stylish interiors throughout

Named one of the Top 25 Hotels in the World for six years running, this boutique haven sets a high bar for hospitality with an emphasis on sustainability. For the environmentally conscious traveller, Jaya House offers more than just a stay. As guests step into the property, they’re met with a celebration of Cambodia’s 1960s Modernism, from art deco-inspired facades to interiors accented with locally sourced wood and stone. The hotel’s 36 guest rooms each feature contemporary Khmer touches. While, the corridors are adorned with artwork by students from the Siem Reap Art School, fostering a cultural connection and offering a platform for emerging local talent.

Beyond design, Jaya House’s service is nothing short of exceptional. The concierge team goes to great lengths to tailor experiences, arranging private temple tours and hikes through Cambodia’s lush landscapes.

One of the pool rooms at Jaya House

In addition to personalised service, Jaya House offers amenities that elevate the guest experience. Each room includes a complimentary tuk-tuk service for exploring Siem Reap’s vibrant streets, a daily-refilled minibar, and unlimited laundry services. There’s also a local mobile phone provided for easy communication—ideal for a seamless return after a day spent navigating temples or markets. The complimentary daily spa treatments, however, are perhaps the hotel’s most coveted offering. From invigorating Khmer massages to calming aromatherapy, the spa’s treatments provide the perfect antidote to a day of exploration.

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